Yesterday we talked about your new business card and what it should contain. Now we want to take two days to talk about ways to promote your business with those cards.
Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services.
Never leave home without them.
Before leaving home, your checklist should be expanded to include business cards, as part of "do I have my wallet/money, house keys, driver's license'" Any 'per chance' meeting is an opportunity to give out a business card. A morning run or a quick trip to the local store could be an opportunity to network. Make it a habit to carry business cards.
Insert a business card when mailing bill payments.
Bills contain advertisements. Why can't you advertise your skills or services the same way' Insert a business card with your payment. You may not think a person in South Dakota who opens your credit card bill payment can help you. Never underestimate the power of promotion and marketing.
Use proper business card etiquette.
Whenever you give a business card, ask for a business card. When given a business card, don't just take it and place it in your pocket. Make the person feel important by looking at their card for a few seconds. You might see something that could be a topic of discussion. Write comments on the card such as date, location and common points of interest. These comments will prove valuable when following up with that person. This also demonstrates a sincere interest in the other person. Then place it in your wallet. This lets them know they reside in a special place with you.
Give business cards out to everyone, including family and friends. Don't let vanity stop you from giving out your last business card or giving two at a time to each person. I have met many people who have totally missed the purpose of a business card. I once asked a person for a second business card, so I could refer his services. His response was "I only have a few cards left and I need them", as he looked again at his name on the card. Hoarding your business cards only makes your wallet feel full, not your bank account.
Ask for referrals.
When giving a business card, people feel more comfortable when you ask; 'I would appreciate a referral, if you know anyone that could use my services'. Don't make people feel like they are on the spot. This approach disarms people much better than asking them, 'is your company hiring'' People naturally like to do favors for people. Saying 'could you do me a favor by referring my services to someone' you know. This always places you in a better position with them. They will feel better about helping you. Give them two cards.
Let MI Printing help you with your next business card.