We have all heard that old maxim; John 8:32 “And ye shall know the truth, and the truth shall make you free.” There is even one of the Ten Commandments (the 9th) that covers the very same subject.
“Ninth Commandment: Thou Shalt Not Bear False Witness”.
Even popular authors have touched on it… “Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn't.” ― Mark Twain
Why do we start of reminding our readers of the “Truth” Lately many commercials from large and small companies alike play fast and loose with the truth as they tout their services and products.
What consumers want most from a company is to be able to trust what they say about the products in their ads. Survey after survey comes back with the same answers… consumers don’t want to be cheated.
No one wants to do business with a company that starts the relationship with a lie. Yet for short term gains companies are doing just that.
Every cable and satellite services say they have the best price, best service and best choices… can’t be true.
Don’t get me started about cell phone providers… best prices, most coverage and fastest service. Some don’t even offer the service they advertise. Oh yes, some time in the future they will have what the ads make you believe they have now. Some compare a phone that is 3G and only 3G and compare it to a 4G service they won’t have till late 2013.
As gas prices have risen we have car companies are using EPA gas mileage estimates as though they are real world numbers.
Are you running your business and treating customers they way you want to be treated? Just because others are being untruthful to their customers why would you do it?
Let MI Printing help you tell a great story to your customers with your business printing. Give us a call at 623.582.1302 to get a real truthful business printing quote.