Thursday, September 27, 2012

Contests Can Create Much Needed Buzz

Holding a contest at your business location can generate increased traffic for your business.  More importantly it can create the much needed buzz, people talking about your contest, hence your business.

You have to make sure that these new customers or even just visitors has to have a good experience so that they will want to come back in the future.  It is your opportunity to turn an interest in to a buy decision.

Before starting your contest make sure that you are in compliance with local laws, rules and regulations.  You don’t want to start a contest campaign only to find that you actually can’t continue or are in trouble because you have violated a regulation.

For this to work you must have a prize that is enough to get peoples attention.  But, there is a reason that car dealers don’t give away cars.  You don’t want to give away your business.  Yes, movie theaters give away free movie tickets and restaurants give away free meals you want to have a prize that has a great value, but also a high interest value.

Many folks say that travel is one of their most valued desire.  So consider a travel prize.  It can be as simple as two tickets to a US city of their choice.  Consider a weekend cruise.  If you are near a coast you can make the prize just the cruise with no transportation costs to get your winner to a port city.  New furniture also makes a great prize.  Electronics are also items you may want to consider.

One question that always comes up, is better for a bigger single grand prize and just one winner or many smaller prizes spread over a larger group of winners.  With more prizes you do make a larger group happier.  But a single larger more expensive prize will generate more “buzz” and more people will come to your location and enter.

Some might suggest that allowing entrants online will get the greatest number of entries.  But, requiring entries at your location will bring more new people through your door.

You can reduce the “prize cost” by making your contest about both your business and the business where you are buying the prize.  That kind of synergy can reduce your prize cost by as much as half.  If you are doing enough advertising to promote your contest you might even find that the supplier will benefit enough to actually donate the prize.  That makes the contest a real win – win. 

This is one of those ideas that need to be under the banner of “Just Do It.”  Call MI Printing to have your surveys printed.

Presented By
MI Printing
Phone: 623.582.1302