Wednesday, September 12, 2012

Don’t Confuse Branding, Marketing and Advertising

First, branding, marketing and advertising are three very different aspects to running and growing your business. 

Branding is the "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

A Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

For business to consumer marketing, it is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.  It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a very specific group) to continue or take some new or different action.

Does your company have a true brand identity?  Does your company understand why it is marketing to the audience that is being targeted?  Is your advertising effectively reaching your market?

Your “Brand” must be marketed in the same way every time.  Your must understand that you really have the market you want.  Your advertising message must be on target with your brand recognition and specific to the customers in your “market.”

Let MI Printing help your printed materials convey your Brand to your Market with and through your Advertising.  Give us a call at 623.582.1302 to find out how we can help.

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MI Printing, LLC
Phone: 623.582.1302