Thursday, September 13, 2012

Marketing Mayhem: Is Your Marketing Working

Is your marketing working?

Are your sales up?  Do you have an increase in customer count? Is your business reputation better than it was last year? Most importantly are your profits up or increasing?

Your answer to those questions is the short answer(s) to how well your marketing is working.

You improve your business by improving your marketing.  Yes, it is that simple.  The actual execution or concept will be difficult but the process is very straight forward. 

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

The term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

An orientation, in the marketing context, related to a perception or attitude a firm holds towards its product or service, essentially concerning consumers and end-users.

Throughout history, marketing has changed considerably in conjunction with consumer tastes.  Constant throughout, however, is that marketing is some form of communication aimed broadly at improving eventual sales.

Recent approaches in marketing include relationship marketing with focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society. New forms of marketing also use the internet and are therefore called internet marketing or more generally e-marketing, online marketing, search engine marketing, desktop advertising or affiliate marketing. It attempts to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.

You can work with MI Printing to work on your business printing needs.  We look forward to working with your business.  Give us a call at 623.582.1302 and let’s talk.

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MI Printing, LLC
Phone: 623.582.1302