Thursday, November 1, 2012
Minimize Marketing Mayhem or Not
We have all heard of K.I.S.S. or the idea that Keep It Simple is the best way to do just about everything. It would seem that the term Marketing Mayhem would surely be talking about the antithesis of that very idea.
Yet applying the term Marketing Mayhem is currently working very well for several national marketing campaigns. The most notable is, of course, is insurance commercials. In the past we have also seen the wireless “Can You Hear Me Now?” advertising be very successful.
We also want to remind you of another advertising statement. As long as they are talking about you it can’t be all bad. This goes along with the statement of “All publicity is good.”
So for you the basic question is, “Are they talking about my business?” If no one is talking about or thinking about your business your traffic will be down or even nonexistent.
So any technique used to change that state of mind and being is very valuable to your business. One could say that if you had a thousand flyers printed and then scattered them all over a parking lot it would elevate your business name to the forefront of many peoples minds and the story would spread wildly among their friends. It would be a appalling story and many people would protest the method and could even lead to a fine for littering. It would, for a while, lead to your company being a household name.
The downside could be a backlash of emotion that would lead people to boycott your business. Using Marketing Mayhem can be a double edged sword. You never want to push people over the edge with what they think about your business.
Keep in mind, it doesn't matter how good you are, if people don't know about you, you won't sell your products or services ... Marketing Mayhem – It's the game you need to win. So spread the word… every day, day in and day out.
If you are looking for a great business printer for your business flyers and brochures. Please give us a call at 623.582.1302 and see how we can help you solve your other business needs. Thanks!