Wednesday, November 7, 2012

What Do Colors And Your Brand Say About Your Business

Many of the prominent brands in the world are defined by their colors.

As a recent ad campaign from UPS featured the slogan, “What can Brown do for you?”

Think of McDonald’s golden arches, the name Jet Blue, these companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a business owner, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research, time and time again has found that different colors provoke very different reactions in people. 

The Baltimore Ravens use purple in their logo and purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put colors under the microscope to find out how each color can help you connect with your consumers.

Eighty-five percent of customers say that color is one of the primary factors that they consider when choosing to buy a product.

Color can increase brand recognition by 80%.

Colors can even entice the right “type” of customers. Using orange in your ad will entice impulse shoppers, so use shades of orange for big sales. Budget focused shoppers respond best to navy blue and teal.

Warm colors like oranges and browns are inviting and reassuring to shoppers, while cooling colors like green and blue can have a calming effect.  It is also known that blue colors invoke a feeling of trust in many customers.

Bright colors like yellow and red grab customers' attention, stopping them in their tracks before they breeze by a product display. That's because yellow is the color first perceived by the retina. Red, of course, has long been associated with stopping, whether it's on a traffic signal, emergency vehicle or store design.

Your printed materials work the same way.  Your choice of colors, font types and sizes have somewhat the same affect on the viewer.  Make sure your message is a match to the buyer you expect.  Call MI Printing and let us help you make those choices.

Presented By
MI Printing, LLC 
Phone: 623.582.1302