Monday, November 5, 2012

Advertising Following An Election Cycle

 As small local business have found it has been nearly impossible to buy advertising on local radio and television stations.  Almost all the available air time was purchased by the candidates running for national, state and local offices.

Polls have shown that people are tired of the advertising that is running almost constantly and have begun to tune out the advertising messages.  Businesses running ads need to be aware that “tune out” for traditional media messages will not go away just because the political ads not stopping.  It will take weeks for the audience to recover and begin to enjoy the media advertising messages.

The simple answer is to switch your messages to those that are more personal in nature and in a printed format.  Coupons that can be handed out at the time of a purchase are a great method of saying thank you we appreciate your business.

Your consumers appreciate that response as they make their purchases and more likely to come back again.  You have said you appreciate them and have given them a tangible reason to return to your business.

Coupons are a great way to bring new customers to your store, reward loyal customers, or move overstocked or discontinued items. Specials that feature a certain value for minimum purchases, specific items, for a specific amount, a percentage off, or even free shipping can be part of your messages to your consumers.

You can apply the coupon offer to all items in your store by a percentage amount, or choose to include or exclude target items. You can be as creative and open or restrictive as you need to be to promote sales and yet protect your bottom line.

Of course MI Printing can help with all of your printed marketing materials.  Give us a call at 623.582.1302.

If you would like to make of a list of marketing ideas that have worked for you, we will be happy to look them over and compile them with others and share them in future blogs.  Yes, of course you will get credit for your ideas if you like.

Presented By
MI Printing, LLC
Phone: 623.582.1302