Studies have shown that using “cute” animals is a great way to do that. Actually using animals in advertisements and marketing works in most cases even if the animals aren’t even cute. They make the ad or brochure memorable. You want to be memorable. You want your marketing to be shared. If the animal works really well you could even reach the Holy Grail by having your message Go Viral!
So think about using animals. People can’t resist cute animals. They’re even reported to get more attention than major media outlets.
But you can’t just slap a random picture of a kitty in your design. It looks out of place, and a little desperate. The key is to use images that work with the flow of your email.
Here are some examples of how other businesses do that, and how you can apply it to your marketing. Think about using animals in your logo. This is easy to implement; have your company adopt a mascot and make it part of your logo. Mascots can help more than your design – they can be converted into stuffed animals, stickers, or posters that make for great free gifts.
If you want a great example of combining animals in your marketing, think, Coca-Cola. They get product placement in different media outlets from there use of cute polar bears. Nothing says cute like a baby animal using a human product.
If you’re selling a tangible product, give it some animal love. Set up a pose with your pet or a friend’s, and share it with customers or email subscribers.
You can even use animals across a wide range of marketing. The link below leads to a YouTube video from Jeep that shows how humor and animals can reach a very large and free audience.
http://youtu.be/ZY_-JF8EeYI
Want help with your next print advertisement? Call MI Printing 623.582.1302 and lets us help.
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