A recent survey shows that one product that has had a very high score for “quality” is the Coca-Cola Bottling Company. Many “soda” companies have taken a lot of bad press lately for the “health” issues. Part of the obesity issues our country faces have lead many people to blame any high sugar content food or beverage items to blame for our over-weight population.
But when asked to name companies that have a long term reputation for a quality product or having a reputation of quality, one of companies in the top five was Coca-Cola.
So we find that a company can have two different public faces. In Coca-Cola’s case we have a company that is perceived as causing damage to our youth by having a beverage that is causing those that use it to be overweight or worse and yet that have made and continue to make a quality product. Some people have even gone so far as to compare “sodas and cigarettes” as both being additive products.
Both cigarettes and sodas advertising have been called into question as targeting the youth market. The rough side of that is the perception that if you have an addictive product you want to get them while they are young so you have a longer usage lifetime.
So who makes a quality product, well Coca-Cola does. I think even Coca-Cola would admit that drinking too much “Coke” isn’t good for you and anything to excess should be avoided. So on a real hot summer day enjoy an ice cold Coca-Cola, just not too many of them. Isn’t there an old saying about “Everything in Moderation?”
So give MI Printing a call about flyers to build your product or service reputation.
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MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
