It doesn’t matter if you are selling goods or services your business success depends on the quality of the relationship you have with your customers.
If you are doing a good job and are satisfying your customer’s needs that will build a good relationship with your end user. Yes, it breaks down into many different facets of business. The product has to get to the end user at the right price. The customer has to like and use the product or service. Yet, many people miss one more important aspect… the customer has to also feel appreciated by the business.
If you sell a good product at the lowest price you will generally find a customer base. But, will that model end up being a profitable one for the business? There are many factors that work their way into the “cost” of doing business. Your overhead is very touchy when your business model is based on being the “lowest” priced seller.
You customer still needs to feel that he is appreciated even if the lowest price is also “his” basic driver in making or not making a purchase. The quality of a product is also part of the “price” feature. You can always sell a poor product at a cheaper price.
Many customer have come to understand that the lowest purchase price isn’t the true “lowest” cost of a product. How long a product lasts, its “lifecycle” is the real judge of a product cost.
No matter what price is, the real relationship between the business and the customer is what will ultimately determine the success of any given business.
Call MI Printing at 623.582.1302 and let us help you in your business printing relationships.
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MI Printing
Phone: 623.582.1302
Email: sales@printinginaz.com
