What Is A QR Code? QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from an advertisement and put it in to your cell phone. You are seeing QR Codes in magazines, newspapers, brochures, billboards, TV ads or even on someone’s t-shirt. Once it is in your cell phone, it can give you details about the business or a more indepth video about the product or business.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including web site links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them. The full Wikipedia description is here.
How does the cell phone read the code? The cell phone needs a QR code reader, like this one from Kaywa. It takes literally 1 minute for someone with an iPhone or Android phone to find and install the reader.
Consider putting a QR code on your next brochure or flyer. It can be a link to an interactive map or a video about your business or products.
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