Wednesday, April 18, 2012

Customer Surveys Are Needed Feedback

When should you begin to ask for customer feedback?  How about from day one of business operation.  No matter how long you have been in business if you aren’t asking for feedback you are missing a very big opportunity.

One thing you need to know that customers very much appreciate being asked for their feedback on your business operation.  You will learn things that you didn’t even know that you needed to ask.

Yes, you can ask simple questions that you would like to know how your customers feel about.  But you want to give them at least one chance to give you completely unrelated suggestions or feedback on any item they want to.  They may want to bring up something that is a suggestion or beef about an area that is off your radar.

Much to your surprise they may have a good idea about adding a product or service that will be a whole new profit center for your business.

Start tomorrow asking for customer feedback.  It needs to go well beyond the simple end of purchase questions like.  How was everything?  Did you find everything?

You may want to have several different surveys.  They can cover stock on hand or pricing.  They can cover overall store appearance or cleanliness.  They can be a request for ideas of “new” products or services needed.

These surveys can be a printed form that is handed to a customer or slipped inside their purchase.  The last thing you want to do is leave them in a pile on the counter.  You want to get as close to 100% percent of the customers getting an opportunity of filling out that survey.

On your printed survey you can give them the chance to go to your web site to fill out the survey.  You can even use a QR code to get them started on your feedback.

This is one of those ideas that need to be under the banner of “Just Do It.”  Call MI Printing to have your surveys printed.

Presented By
MI Printing
Phone: 623.582.1302
Email:
sales@printinginaz.com
printinginaz.com