Tuesday, April 10, 2012

A Wolf in Sheep’s Clothing

 Photo by Rachael Hale Photography
Or, should I start with “Don’t Be A Wolf in Sheep’s Clothing.”  Many small businesses start with good intentions and somehow as time passes they end up going down the “Dark Path”.

While it is always easy to couple that type of a shift in business focus to a simple profit motive that would be too simple of a reason.  When Google first started in business the had a corporate focus that was summed up by the statement “Do No Harm.”  As the years have past some folks have accused Google of loosing sight of that motto.

Far be it from me of throwing stones at Google (I think they do a real first rate job overall) it does show that good companies with good intentions can, with out meaning to, come across as wearing at least a gray colored hat to some outside viewers.

The old saying “A Wolf in Sheep’s Clothing” is usually understood to mean that you have a given exterior appearance that masks an otherwise sinister interior.  Car dealers and lawyers jump to mind for many folks.

You don’t have to spend much time reading a newspaper or following an online news source to run across stories of companies that put their profits ahead of providing a quality product.  In some cases the changes lead to direct harm to their consumers and the public at large.

If you spend anytime watching cooking shows that feature various restaurants there is a common theme that is related to the restaurants that rate the highest.  That is a simple basis, fresh, quality ingredients produce the best tasting meals.  Serving a product your customers want to consume is always a great place to start.

If your bottom line ever becomes finding the “cheapest ingredients” that will get by, you need to dust of your “Sheep’s Suit or put away your white hat” as you have started down that Dark Path!

When you need business printing, give MI Printing a call at 623.582.1302 and let’s show you our “White Hat”.

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MI Printing
Phone: 623.582.1302