As you may know there are at least two televisions shows where famous chefs come in and help save failing restaurants and one TV show where an expert in hotels comes up with a plan to save a struggling hotel or motel.
I know that many small business wish there was a plan or expert to help them save their small business. If you like numbers here are the statistics; business failure statistics show that about 96 percent of small businesses (1–99 employees) that enter the marketplace survive for one full year, 85 percent survive for three years and 70 percent survive for five years.
Micro-enterprises (businesses with 1 to 4 employees) have a slightly lower business failure rate than other small businesses; after five years in business, 70.4 percent of micro-enterprises survived compared with 66.9 percent of other small businesses.
So the good news is that most small business are still with us after five years in business.
You might want to look into the SBA ( Small Business Administration ) and SCORE ( Service Corps Of Retired Executives ) SCORE is a business counseling/mentoring organization. They provide free counseling, resources and advice to people who are in business or want to start a business. SCORE also provide free or low cost Workshops on Business Topic. SCORE has volunteer counselors who are experienced owners or managers of businesses that volunteer their time to help small businesses succeed. There is no cost for individual Counseling and Mentoring. Some workshops or seminars have a small fee. You can come back for as many sessions as you wish. Each session will last for approximately one hour. SCORE counselors are interested in your success and will follow up to see how you are progressing.
Keep in mind that customers usually buy on impulse, not logic. They base their buying decision on how they feel about your product or service. Get them excited about using your product or service and you'll increase your sales.
Revise your ads, sales letters and web pages to dramatize the emotional rewards your customer will experience when using your product or service. Use vivid word pictures to help them imagine themselves already enjoying those benefits. For example, a financial planner could describe what it feels like to enjoy an affluent lifestyle without debt.
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