Thursday, August 30, 2012

Marketing Mayhem the McDonalds Way

Do you know what Marketing Mayhem is?  Can you define it?  It reminds me a bit of Supreme Court Justice Potter Stewart’s famous quote, “I know it when I see it”.

“I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description ["hard-core pornography"]; and perhaps I could never succeed in intelligibly doing so. But I know it when I see it, and the motion picture involved in this case is not that.”
~ Justice Potter Stewart

I’m not sure I can define Marketing Mayhem, but “I know it when I experience it”.

McDonalds and Children

If you have young children and you are out shopping and it is getting to be lunch time and you ask the young set where they want to eat the response is one of two responses, Pizza or McDonalds.

As far as there are concerned it can be any Pizza place but they actually name McDonalds and they want the McDonalds experience.  Is it a Happy Meal or the Play Place?  How about both?

A lot of people relate the Saturday morning TV show ads to the McDonalds message.  It seems there may be more to it than just the ads.  The golden arches and the look of every McDonalds building is as much a part of the “Brand” as the fun food they serve.

The happy friendly characters that help tell the McDonalds story to your children are part of their Marketing Mayhem plan.  McDonald characters are available to come to their school and teach them about the value of reading.

You can also find a bit of the “Get them while they are young” thought process in their marketing.  They keep the marketing focused on the brand and the message and back it up with a very consistent on property experience.

While you may not be able to hire the McDonald’s advertising team for your next set of ads and promotions you can work with MI Printing to work on your business printing needs.  Give us a call at 623.582.1302 and let’s talk.

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MI Printing
Phone: 623.582.1302