Thursday, August 23, 2012

Marketing Mayhem: First Get Their Attention

This idea jumped out and bit me the other day. Perhaps it was a recent Television program about “Art Cars” that may have been partly responsible.

I saw the image during a Google search the other day and it stuck with me.  A company in Pinellas County, Florida called Top Cat Appliance Repair and their automobile covered with Top Cat Appliance Repair stickers.  Both the color combination and the very simple message, company name and contact information (phone number) were a great example of the Marketing Mayhem style called guerilla marketing.

What is going on here is Marketing 101.  Get their attention. (the colorful car and many stickers) and make the message short and sweet (memorable).  With just the company name (which says what they do) and a 7 digit phone number (in some places you can still do that).

Can you duplicate this idea in your business?  Does your business name tell a potential customer what you do?  Is your web site or phone number memorable enough to be easily remembered?

Those three things are the key elements that make this work.  Get their attention and then plant the hook.  To work well the message should stay with them until they do need your product or service.  If they need your service when they see the advertising so much the better.

You can put these stickers on your car, your delivery vehicles, your friends cars, maybe even your employee’s cars.  Do you have a friend with sheep or cows in a field near a road?  Yep, stickers can go there too.

Do you have an election coming up and looking for a creative way to promote your campaign, well stickers everywhere just might make the difference.

At MI Printing we want you to know that we are ready to print a few hundred or a few thousand bumper stickers for your car, your friends cars and anyone you hire to promote your business.  At MI Printing we work for your business and its printing needs.  Give us a call at 623.582.1302 and let’s talk.

Presented By
MI Printing
Phone: 623.582.1302