Wednesday, October 31, 2012

Are Your Ready For Post Halloween Sales?

For many business the 60 days following Halloween are a real “make it or break it” time.  With more than half of their yearly sales volume being in the holiday season.

 The holidays are the perfect time for promotions and sales.  People are spending money left and right and it’s time to capitalize on that for your business, regardless if you are in retail or not.

Get those retail items off the shelves and into the stockings by promoting them as "Christmas Stocking Stuffers".  Virtually anything can be stuffed into a stocking, including gift certificates or notes that said what you actually bought them if it doesn’t fit…The original stocking stuffer can be seen here from this 1880 picture of “Merry Old Santa” by Thomas Nast.  Don' t forget to do some stuffing yourself by putting notices or coupons for sales and specials that happen during the rest of your holiday business.

Why not encourage customers to expand gift giving from one day to 12 days? This period called Christmastide actually expands to January 5, the day before the Feast of Epiphany.  Running after Christmas promotions and email campaigns surrounding this 12 day period could round up some more sales.  Don’t let customers get away with only giving gifts on the first day!  You can even make a special flyer that list combinations of items that work together well and make them in different price levels.

Many restaurants can benefit by offering (advertising) to take a burden off mom with specials for the family or adding special holiday comfort food or treats.  You can even do special holiday menus that feature everything from pumpkin pie to plumb pudding.

No matter what your business or service you can always have gift certificates printed so that your business can benefit from gift giving and special gifts for the holiday crowds.

Of course MI Printing can help with all of your great Holiday printed marketing materials. Making use of brochures, flyers and coupons can make a big difference in your bottom line. Give us a call at 623.582.1302 and see how we can help your business have a perfect holiday season.

If you would like to make of a list of marketing ideas that have worked for you, we will be happy to look them over and compile them with others and share them in future blogs.  Yes, of course you will get credit if you would like.

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MI Printing 
Phone: 623.582.1302