Monday, August 5, 2013

So You Just Started A New Business

So you have just started a brand new small business. Ok, what is next? Marketing and promotions should be on your mind. The real small business goal is to sell the business's products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can't refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for their business is take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.

There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here are some small business marketing ideas to get you thinking about all of the different ways you can promote your business.

Update your business cards
Make your business card stand out from the rest
Create or update your brochure
Get creative with promotional products and give them away at the next networking event you attend
Create a digital version of your brochure for your website
Start a web site
Write a 30 second info speech
Introduce yourself to other local business owners
Plan a local business workshop featuring your products or services
Join your local chamber of commerce
Join another local merchant at a trade show
Launch a multi-piece direct mail campaign
Create multiple approaches, and split test your mailings to measure impact
Include a clear and enticing call to action on every direct mail piece
Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings
Send your past customers free samples and other incentives to regain their business
Get started with social media for business
Create a Facebook page
Get a vanity URL or username for your Facebook page
Create a Twitter account
Reply or retweet someone else on Twitter
List your business on Google Places
Start a business blog
Write blog posts on a regular basis
Start social bookmarking your online content
Create and hand-out coupons

Do you need help with your next business printing job?  Call MI Printing at 623.582.1302 and let us be your local business printing resource.

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MI Printing 
Phone: 623.582.1302