We all know or use old sayings to help us deal with ideas and frustrations. You know the old wives tales and other sayings that are part of our up-brining. Often used to indicate that a supposed truth is actually a superstition or something untrue. But we think they offer some very important lessons we can use to improve our business life.
Let’s start with “You can’t sell from an empty wagon.” How many times does a customer come to you to make a purchase and yet go away empty handed? Ask yourself what incentive do they have to think of you for a future purchase. What are your 2014 plans to make sure you know what your customer wants to purchase and what are you doing to make sure that can happen?
Next, how about “Attitude is a little thing that makes a big difference." What you say and how you say it is very important when dealing with both customers and employees. How can you improve your attitude so that you can get more from your employees and in turn so they can treat your customers in a way that both improves sales and your customer’s favorable impress of your business?
What about “Simplicity is the ultimate sophistication." – that can help us remember the K.I.S.S. or Keep It Stupid Simple saying. People can act more quickly if they are presented with a simple straightforward idea or concept. Never present a sales offer that isn’t clear and concise. The more complex the offer the less likely a potential customer can act on the offer and may begin to look for reasons to reject it. What are you trying to hide by making your sales offers complex?
Change is something that many people fear. When you make a change it may even affect your customers. How about making that affect a positive one. “Don’t fear failure so much that you refuse to try new things. The saddest summary of life contains three descriptions: could have, might have, and should have". Don’t make the mistake of not changing your business to respond to the way the world is changing your customers.
One thing that can negatively affect your business is putting off improvements. “Procrastination is the bad habit of putting of until the day after tomorrow what should have been done the day before yesterday."
If you’ve found yourself putting off important tasks over and over again, you’re not alone. In fact, many people procrastinate to some degree – but some are so chronically affected by procrastination that it stops them fulfilling their potential and disrupts their careers.
The key to controlling this destructive habit is to recognize when you start procrastinating, understand why it happens (even to the best of us), and take active steps to manage your time and outcomes better.
Don’t put off your next print advertising – coupons, flyers or brochures? Call MI Printing 623.582.1302 and lets us be your local resource. Effective customer communication is what your business needs.