Business marketing for a small business is a vital part of their activities and they have to be careful that they stay current about what works and what doesn’t. Some folks use the term Marketing Mayhem to describe the fractures that are occurring in the advertising world that makes it difficult to reach their target audience. In our case “Marketing Mayhem” is the use of novel communications to break through the clutter so they can effectively reach their target audiences. Perhaps more importantly the “Mayhem” can make their messages very Sticky or memorable.
An ad that isn’t remembered is not at all effective. When your target audience isn’t truly reached by your marketing message it is a waste of both your time and money.
In 1950, there were about five marketing channels (think radio, early television, direct mail, billboards, and magazines). In 2014, there are more than 100 channels. This has caused many marketers to stay in a constant state of execution — and frustration. There is a silver lining to the madness, however, and it lies in increased engagement through social, mobile, and automated marketing.
You need to make sure that your message (what your business does, service or products, to meet your customer wants and needs) is in front of as many people as possible. Your base marketing should always be your business cards, flyers and brochures.
Then you can create additional marketing through both conventional, radio, television, direct mail, billboards, and magazines as well as the social media and “mayhem” based endeavors.
Can you learn from the Allstate’s Mayhem style television ads and apply that process (thinking) to the marketing of your products or services? These ads capture the audience attention and they certainly are memorable. These are advertising two most important goals.
Many people feel that the “Mayhem” style of ads go back to the ad that ran during Super Bowl XVIII in 1984 by Apple computers about the new Macintosh model. It is considered to be one of the most memorable television ads ever run.
Breaking new ground is a dangerous place to do business but if done well it will set you apart from the herd (most important from your competition). Sometimes car manufactures or architects move too far ahead of the general public and a model or building won’t be accepted by enough people to be successful.
Be careful that you lead from the front, but not so far ahead as to be out of sight.
Do you need help with your next print advertising – coupon or brochure? Call MI Printing 623.582.1302 and lets us be your local resource. Effective communication is what your business needs.