Many businesses have been working on their 2014 marketing plans since early in 2013. But, if you are like many businesses, especially small businesses, your are into the second day of 2014 and thinking you need to start planning your marketing, promotion and advertising soon.
With many small business owners they are so busy running the day-to-day operations that future business planning is always being put onto the back burner. It is tough to find time to deal with all the aspects of your business.
In case you are struggling with the planning process for your marketing and social media, or need a few ideas about how to implement a plan going forward, here are a few important tips to keep in mind.
Where Do You Stand Now?
It really is true! In order for you to move forward, you have to figure out where you are right now. This means taking a serious look at the inner workings of your marketing and social media plan. Doing an internal audit of where your business really is, and not where you think it is, will give you a real picture of where you stand.
Too often businesses think that if they advertise everywhere and post everything on social media, they will magically receive countless leads, more loyal customers and increase their bottom line. In order for you to craft the right messages to get concerted results, you must identify what outcome you are looking for and then proceed to target the right market with the right message through the right medium.
Choose Your Target Market
The best way to identify your target market is by investing the time to create a buyer persona. A buyer persona is an example of a real person you need to influence crafted from information you retrieve from interviews you conduct with customers or potential customers, or website and social media analytics you collect from your website or social media business page.
Understand Your Goals
Be specific about your objectives and goals. Do they align with your business’ mission and priorities? How will you get there? Which team members will be accountable for implementation? What are your competitors doing?
You’re not done. You must evaluate. Put benchmarks in place (i.e. quarterly) to review what you’ve done, measure your success, research some more and evaluate your successes and failures.
Do you need help with your next print advertising – coupon or brochure? Call MI Printing 623.582.1302 and lets us be your local resource. Effective communication is what your business needs.