Thursday, January 30, 2014

Super Bowl Ads the Ultimate Marketing Mayhem
The largest TV audience is set to watch… the Super Bowl commercials.  Yes, many of the viewers are looking forward to seeing the best part of the game, the paid television advertisements.  Yes, part of the television audience makes the claim that their favorite part of the game is the advertisements.

Super Bowl XLVIII will air February 2nd on Fox television from MetLife Stadium in East Rutherford, New Jersey. Fox Sports will be paid around $4 million for 30 seconds worth of air time during the game, media buyers have said.

Some of the most memorable (even iconic) television ads have come from the Super Bowl.  Perhaps the most iconic was in 1994 (Super Bowl XVIII) when Apple Computers introduced their new Macintosh model the takeoff was based on George Orwell's dystopian novel "1984" and filmed on the outskirts of London.

The big two of Super Bowl ads are Coca-Cola and Anheuser-Busch (Budweiser) which often are the winners when the votes are in.  

Here is the list of advertisers who will run spots during this year’s Super Bowl;
Audi of America (Volkswagen), Axe (Unilever body care products), Bank of America, Beats Music, Budweiser, Butterfinger (Nestle), Carmax (pre-owned cars), Cheerios (General Mills), Chevrolet (General Motors), Chobani (Fruit Yogurt), Chrysler, Coca-Cola, Doritos (PepsiCo's Frito-Lay), GoDaddy, H&M (Clothing), H.J. Heinz Co., Hyundai Motor America, Intuit (TurboTax), Jaguar, Kia, M&M's (Mars), Oikos (Dannon Yogurt), Paramount Pictures (Viacom "Transformers: Age of Extinction), PepsiCo Beverage, SodaStream (make you own sodas), Squarespace (Internet websites), Toyota (Toyota), Volkswagen, WeatherTech (fitted Floormats), Wonderful Pistachios (Roll International).

Like many folks we have been previewing some of the ads that have been released before the big game and so far here are some of our favorites.

Budweiser (Puppy Love)
Chobani (How Matters - Bear)
Doritos (One Million dollar – contest – winner shown during Super Bowl)
Jaguar (British Villains 'Rendezvous')

Do you need help with your next print advertising – coupon or brochure?  Call MI Printing at 623.582.1302 and lets us be your local resource.  Effective communication is what your business needs.

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