Tuesday, May 29, 2012

What Amounts To A Buying Decision?

In the last few days at two different merchants I ran into displays that may have lead to making a purchase.  In each case I approached a store employee and asked how much the item was since there was no price or signage that I could find.

Not only once, but in both cases the store employee I asked responded by a simple “I don’t know.”  That would be OK, and I understand that you can’t know every price in your store.  But the real problem was that was the end of the response.

Not a, “I don’t know, let me find out for you.”  But in each case that was the end of the conversation.

Needless to say both stores didn’t make a sale from the product display.

Should it be up to the potential customer to be the one that must hunt down someone who does know a price for an item they want to buy?

In the first case the employee did add to the answer…  “I don’t know, that happens a lot.  They (?) don’t tell us the price.”

That response came at a major nationwide pharmacy chain.  Yes, you would immediately know them.  Is it a response you would expect?

So what does a customer need to know in order to make a buying decision?  If the product is one they already buy it is a simple “What is the price?” That is usually handled by a simple sign on the display.  Since all products carry UPC bar codes the normal way to get pricing information is a sign rather than a sticker on the product.

If the product is new to the customer then you may need to know more information.  That can be on the product packaging or when possible a sales person having knowledge about the product and the willingness to share that with the people who ask for that information.

In some cases you can put a QR code on the display sign and that allows the shopper to go to a web page for the product info and perhaps a video demonstration, using their smartphone. 

Give MI Printing a call at 623.582.1302, we always know our prices.  Even if we have to ask a few questions first.

Presented By
MI Printing
Phone: 623.582.1302