Thursday, July 19, 2012

Boy Scout Oath & Marketing

I'll bet that sometime in your life you've read or heard the Boy Scout Oath:

On my honor I will do my best
To do my duty to God and my country
and to obey the Scout Law;
To help other people at all times;
To keep myself physically strong,
mentally awake, and morally straight.

I think it's a good model for a business owner or marketer, too. Next time you greet a customer  consider what you read and how you can use it to build your business in relation to the Boy Scout Oath. I bet you'll have one or two Ah-HA! moments.

Does this strike you as an over simplification?  Perhaps.  But, it does get back to the best way to treat a customer, is the way you want to be treated.  The Boy Scout Oath just may help crystallize your thinking and actions.

The one line “To help other people at all times;” is also one that can help you in your dealings with customers.  Do you have an add-on sales strategy?  That is always an OK idea if it is tied to the thinking that the “add on sale” is for the benefit of the customer first and the store sale second.

Did you know that the Boy Scouts have a Salesmanship Merit Badge? Partial requirement list below.

Requirements for the Salesmanship merit badge:

Explain the responsibilities of a salesperson and how a salesperson serves customers and helps stimulate the economy.

Explain why it is important for a salesperson to do the following:

Research the market to be sure the product or service meets the needs of the customers.
Learn all about the product or service to be sold.

If possible, visit the location where the product is built and learn how it is constructed. If a service is being sold, learn about the benefits of the service to the customer.

Follow up with customers after their purchase to confirm their satisfaction and discuss their concerns about the product or service.

While you may not be able to hire Boy Scouts for your staff you can work with MI Printing to work on your business printing needs.  Give us a call at 623.582.1302 and let’s talk.

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MI Printing
Phone: 623.582.1302