Tuesday, July 24, 2012

Truth In Advertising - What Does 4G Mean?

I think most of us can agree that the commercials on television can be some of the most eye-catching and entertaining parts of the actual TV experience.

Most people understand the word “puffery” when it comes to advertising.  It means that you can expect the information to contain some exaggeration when the materials are presented.  But does it mean that the truth can be stretched to the point of being inaccurate or misleading?

In all advertising about cell-phones the term 4G is used without any definition of the meaning of that term.  When the standard for the 4G service was proposed it was used to give the guideline of 100 meg download speed.

In the US the current term is called 4G LTE. to mean a wireless cellular service that would be between 20 and 50 meg download speed.

T-Mobile has a commercial running that they call “See It Again”  They compare an Apple iPhone 4S running 3G speed on AT&T to T-Mobile 4G.  The announcer says “What Does 4G on T-Mobile Look Like? – Want To See It Again”  as their attractive Spokesperson speeds by.

First an iPhone 4S runs at 3G speeds as a maximum, on any network, that is a limit of the iPhone.  As this is written (07/24/2012) T-Mobile has no network running a true 4G of any kind.  T-Mobile is reported to start building their 4G LTE service during 2013.  To be fair both AT&T and T-Mobile try to refer to their current enhanced 3G, and HSPA+ networks as 4G.

If you want to see the commercial running on YouTube here is the link http://youtu.be/pczODHEO23I

We always want to be careful when we answer your questions about your business printing needs.  We feel that trust is one of our most important products.  Give us a call and see.

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