Door hangers are the one of the least expensive and most effective of the print media.
The key to an effective door hanger promotion is the right design and the right call to action. Your design must reflect your company’s personality and your message has to induce the customer to take action now.
“On Door” Advertising: Because your advertising message is displayed on your prospect’s door, it is likely to be carried into your prospect’s home. The door hanger typically stands alone without competition. With a correct design, your message is very likely to be read.
Buy Now & Later: Most door hangers include a call to action such as a special promotion, limited time offer or coupon. Because they are printed on a heavier weight stock, they are perceived as less disposable than a text-weight flyer. Not only is the customer prompted to buy now, he will keep the door hanger to take advantage of your offer later. Your message will be on-hand the next time your prospect is in need of your product.
Neighborly Effect: Door hangers also act as a personal calling card. To leave a door hanger on your prospect’s door, you had to have visited them first. Door hangers demonstrate your knowledge of the prospect’s presence while making him aware of your presence in his neighborhood as well.
Additional Uses: Door hangers are not limited to promotional advertising. They can be used to spread information, build name recognition, service reminders, even to let your customer know you paid them a visit. As a direct marketing tool, door hangers also offer a unique opportunity at very personalized messages. Some of our customers have directed their messages to specific neighborhoods and apartment complexes, calling them out by name on the door hanger. The customer reached their target and created the perception that the offer was special and exclusive to their target.
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