Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America’s number one manufacturer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of standby generators, along with lawn and garden and turf care through its Simplicity®, Snapper®, Ferris® and Murray® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.
In 1908, an informal partnership was formed between inventor Stephen F. Briggs and investor Harold M. Stratton. This partnership eventually developed into Briggs & Stratton as it is known today.
Briggs & Stratton was able to provide power for innumerable applications including agricultural and military applications. In 1953, the Company revolutionized the lawn and garden industry by developing the first lightweight aluminum engine.
The lawn and garden market grew as a result of rapid growth of suburbs. Mowers powered by Briggs & Stratton engines became an integral part of suburban life. A period of product innovations followed, including Easy-Spin® starting, lo-tone mufflers, and an automatic choke.
The entry of moderately priced premium Japanese engines to the market as well as the demand by mass retailers for lower prices presented a critical challenge to the Company. Briggs & Stratton responded by reorganizing into product-focused divisions, expanding product lines to include the industrial and Vanguard® engine lines, as well as expanding its presence in lucrative foreign markets.
New Briggs & Stratton President and CEO Todd Teske, along with outgoing CEO John Shiely, continued carving out a future of maintained success for the Company. This future includes the entry into the end-products business.
In 2000, Briggs & Stratton purchased Generac Portable Products Systems, which produced pressure washers, generators, pumps, and other home products. In 2004, the Company acquired Simplicity Manufacturing, a leading designer and marketer of a broad range of premium outdoor power equipment used in both consumer and commercial lawn and garden applications. Included in this acquisition were the Snapper, Snapper-Pro, Giant-Vac, and Ferris brands.
Briggs & Stratton President is carving out a future of continued success for the Company. The goal is to fully integrate all of our locations with our Powerful Solutions Strategy, moving forward. They maintain our environmental commitment and recognize the need to make further improvements.
Location: 12301 W. Wirth Street, Wauwatosa, WI, 53222 414-259-5333
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