Thursday, April 4, 2013

Simple Idea – Simple Message

Get the word out about your business is what marketing is all about.  Many people will tell you that marketing is too expensive and not cost effective for a small business.  Nothing could be further from the truth.

If you don’t market your small business you won’t get customers.  If you have a brick and mortar business the act of opening your doors is the simplest form of marketing.  Putting a sign on the building advertising that business is the second step.  Putting the hours of operation and a contact method on the front door is next.  Marketing is just that simple.  If you use advertising to help market your business so much the better.  

In large markets like the Phoenix metro area print, radio and television advertisements can be quite expensive.  Some small businesses believe that that form of marketing is beyond their budgets.

Just because you can’t run expensive advertising campaigns odesn’t mean you can market your business.

Printed flyers have a good marketing record.  While the labor to hand them out can be expensive if looked at on a cost per person basis, they do work.  The message is what ultimately determines their success.

But a simple message can be very effective.  Do sell a service?  No matter what it is a flyer can be very effective.

The photo sample is a great example.  Now in some cases that could be consider littering so check with your local officials to see if it is allowed.  But this can be adapted to bulletin boards  or other display areas.

Can you carry this simple message to other forms of communication?  Your imagination and the sky is the only limit.

Want help with your next print advertisement?  Call MI Printing 623.582.1302 and lets us show you what we can do to help your business efforts..

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MI Printing, LLC
Phone: 623.582.1302