Wednesday, October 24, 2012

Guerrilla Marketing – Ads Relative To Holidays or Events

This Wednesday we are just one week from the October 2012 Halloween holiday and thought we might try to bring in something today related to both guerrilla marketing and the holiday.

As you can see the advertisement here uses a very attention grabbing graphic and wording to bring more viewers to a new Trueblood TV show.

You have seen us use this phrase many times “First Get Their Attention.”  Once you have their attention, then and only then, deliver your message.  In order for you to have a person buy from your business that potential customer must be aware of your business.

Promotion and marketing for your small business must be an ongoing message.  You not only need to get the customer’s attention you must remind them from time to time that your business or service is still and is just waiting to fill their needs. 

Many times you find the reminder that a customer must be exposed to seven messages from your business before they are triggered to act on your message.  With the proper guerrilla marketing that exposure can be reduced to just one simple exposure.  

Keep in mind that guerrilla marketing is an advertising strategy in which low-cost unconventional means are utilized, often in a localized fashion to convey or promote a product or an idea. 

The concept of guerrilla marketing was invented as an unconventional system of promotion that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in a place or manner they least expect.

Need to have a creative twist to your next commercial printing job?  Let MI Printing work with you on your next handout, flyer or brochure to make your message stand-out and be remembered. Give MI Printing a call at 623.582.1302.

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MI Printing 
Phone: 623.582.1302