Tuesday, October 16, 2012

Thinking Outside The Pizza Box

Being creative in your advertising is always a good idea, Right?  Pizza Hut is in the middle of a fire storm and backlash on their idea of asking a pizza question during a presidential debate during the follow-up questions.

Pizza Hut is rethinking its contest daring people to ask "Sausage or Pepperoni?" at the presidential debate Tuesday.

After the stunt triggered backlash last week, the company says it's moving the promotion online, where a contestant will be randomly selected to win free pizza for life.

Pizza Hut was offering a lifetime of free pizza, one large pie a week for 30 years, or a check for $15,600 to anyone who poses the question "Sausage or pepperoni?" to either President Barack Obama or Republican candidate Mitt Romney during the live Town Hall-style debate next Tuesday, Oct. 16, 2012.

But blogs and media outlets immediately took the pizza delivery chain to task for trying to capitalize on the election buzz by injecting itself into the process.

A Pizza Hut spokesman says in an email that moving the contest online was a "natural progression of the campaign" after people got excited about the idea and "wished they could get in on it."

The change comes after Pizza Hut's stunt became the butt of jokes last week.

Pizza Hut, a unit of Yum Brands Inc., says it will still honor the prize if someone poses the question live at the debate. But it's encouraging everyone to participate in the new online version, where contestants must enter their email addresses and zip codes to be eligible. The company did not say whether it would award two prizes if someone does ask the question.

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